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At the POS, when the customer has to decide between different products, the impression and feel of the packaging is a critical factor in purchasing decisions when it comes to similar products. A study by Informations Resources Inc (IRI) and the Association of European Cartonboard and Carton Manufacturers shows that the packaging is at the seventh place in the criteria for a purchase decision - out of 14 surveyed criteria - and is thus even more important than the brand itself.
Thanks to its haptic value and varied design options, the shoulder box is excellently suitable for setting the ultimate buying impulse.
When the customer holds the packaging in his/her hands, the strength and the choice of materials are sensorially important factors for the buying impulse. Of course, even the casket-like appearance that communicates the speciality. One must experience our shoulder box to understand how strongly it communicates.
Our high-quality packaging creates anticipation about the contained product right when purchasing - at the cash counter and especially when opening.
The long life cycle of the shoulder box as a brand ambassador begins with the purchase; because it is not be thrown away after unpacking, but stays in your customer’s house as a sustainable ambassador, in contrast to many other packagings.
Discover the convincing effect of the shoulder box by yourself and order sample boxes for your product - directly in your design.
Thanks to its properties, such as structure and stability, casket function, reusability, e.g. as refill packaging, the shoulder box is the ideal packaging type for connected packaging ideas. It is a packaging that continuously communicates in the customer's house. For example, the QR code on the inside of the lid is automatically copy-protected and opens digital ways to personalise for new information, eCommerce and brand worlds.
With a connected packaging solution, the shoulder box is a permanent brand ambassador and shopping enabler at the same time. Besides the secure packaging or storage, the benefit for the consumer can be continued in various digital ways. In-depth information on the product, beauty tips, operating instructions or the direct link for the purchase of refill options or complementary products are possible in the shoulder box lid especially with a strong communication effect. The usage behaviour and thus the conversion e.g. in connection with an eCommerce solution, can be tracked validly through a personalisation of the packaging, because the packaging is tracked and not the consumer!
The shoulder box is resistant. Whether networked or not, the communication options are varied and accurate in all respects. The lid opens just like a casket or a book. Information can be placed inside in a variety of forms and then be extended into the digital world. The communication possibilities are undoubtedly sustainable, as the shoulder box does not tear quickly and does not have to be thrown away like other cardboard packagings. It remains and communicates.
From QR code through RFID chips to Digimarc and Edding code, our shoulder box loves innovative barcode / print solutions. Each type of digital networking is possible: visible or invisible for the consumer in print, personalised for the manufacturer or copy-protected. And the best thing about it: With modern smartphones, QR codes can be scanned immediately without app installation. Connected packaging with QR code or a smarter brand app, be creative!
Experience our networked shoulder box, haptically and digitally. We would be happy to advise you and send you networked sample boxes.
The shoulder box makes a gift from each product packed in it. When gifting or if the consumer wants to give himself/herself a gift, our shoulder box packagings bring a smile to the recipients’ lips. The treasure chest shoulder box awakens exactly the positive emotions that are desired by brands.
Of course, your product is the actual gift - but you can upgrade it so strongly with the shoulder box that additional gift wrapping is not even necessary.
Shoulder boxes are indispensable as a packaging for samples in the perfumery or even confectionery. The product sampling is particularly exciting in connection with an eCommerce solution. The consumer can order large container sizes directly using the QR code inside the lid. Personalised and copy-protected, the shoulder box becomes a coupon and thus a perfect gift. The person giving the gift buys a coupon pack with 3 samples in the store or online at the price of one large container size. The recipient selects the scent or taste of his/her choice and redeems the coupon for the desired container size through the QR code. Each gift will thus be a winner.
By gifting a product packed in a shoulder box at Christmas, on birthdays or anniversaries, the consumer can bring a very special pleasure to his/her loved ones. The special moment of opening reinforces your brand message.
This year, offer your customers a completely new product experience for the festival. Even if most of them had to give up so much, a nice gift will turn the end of the year into an event that they would like to remember.
Upon arriving at the customer’s house, the shoulder box unfolds its full effect. Right when unpacking, it increases the anticipation about the contained product thanks to its presentation possibilities, thus upgrading it further.
While many plastic packagings or lower quality cardboard packagings are disposed of directly, the shoulder box remains in the house and is used by the consumer. Unless the product is already used up, the stable shoulder box serves as a casket and preserves the product securely and presentably. This increases the gross reach of your brand messages enormously; haptic content marketing at its best.
The shoulder box is excellently suitable for refill concepts. It not only supports the ecological thought and positive trend towards sustainable packaging solutions, for instance in case of cosmetics or confectionery, it also considerably increases the useful life and thus the communication of your brand messages. By the way, it also saves packaging costs if the refill product can be sent without secondary packaging.
The long-term use of the shoulder box increases the gross reach of your brand messages significantly. Per se, with a view to the gross reach, the brand touch point of packaging in the customer's house is already one of the strongest touch points; it is increased further with the shoulder box.
Let your product act as a brand ambassador in your customer’s house. Order a sample box in your design and convince yourself of the haptically strong informative value of our shoulder boxes.
The customer takes the packaging again in his/her hands each time when using the product contained in the casket. The perfect situation to reach the customer again and again with your brand messages.
The pleasant feel of the haptically enhanced packaging not only upgrades the product, but also strengthens the loyalty to the brand. What feels good, is also good!
Customers like to use - and buy - a beautiful product in a nice packaging again and again. The shoulder box opens with the flap mechanism just like a casket and shows its content as if it is a particularly valuable present.
Even for sweets that are served to guests, the presentation of the sweet is a decisive factor. A treat for the eyes. When handing over or on the living room table - the product is not only to be removed from the packaging and served, but is staged to be respectably enjoyed in the shoulder box itself.
The stability of the shoulder box lends your product exactly the protection, which the customer wants during transport, for example in a handbag. Fragile items such as ampoules or other products that require careful handling can be transported safely.
Test the positive effect that a shoulder box brings when you hold it. Order sample boxes in your design and discover the possibilities of haptic marketing.
Long after the product has been removed, the shoulder box unfolds your brand messages as a storage box. Especially in connection with a connected packaging solution, in which the consumed product could be reordered quickly though the QR code. Thanks to its casket-like appearance, the individual design options and especially its feel, there is high probability of reuse. Your brand messages are retained; because, what is valued, remains.
Whether for jewellery, bathroom accessories, stationery or other valued accessories, the storage possibilities in the shoulder box always have a special aspect. It is simply not a disposable packaging; it has the idea of sustainability in its DNA and remains in the consumer’s house as a brand ambassador with the corresponding decoration value depending on the implemented design.
The shoulder box is unique. So simple and so strong in its communication impact.
Normally, nobody wants to see their product misused - this is not true for the shoulder box. Because, your brand communication effects are retained even during the reuse. Convince yourself.
Several studies already confirm that the consumer is giving more and more importance to ecological aspects during his/her buying decision - even for FMCG. A high-quality packaging made of sustainable materials can give the decisive buying impulse and is also good for the environment. As cardboard packaging, the shoulder box is the ideal packaging for more sustainability in the packaging industry.
Environmental protection is a topic that concerns everyone and appeals to a broad target group. Our shoulder boxes can be produced from pure FSC-certified materials or from 100% Post-Consumer-Recycling cardboard. Even the production from mixed cardboard with recycled Coffee-To-Go cups and added fresh fibre or cartons made from grass paper meets the highest standards. Sustainability is not a trend, it is our future. We are happy to advise you.
The three most important aspects of waste avoidance - reduce, reuse and recycle - our shoulder box fulfils all of them. Smartly implemented, the shoulder box becomes a refill packaging in connection with a connected packaging solution. It is therefore not only a permanently strong brand touch point, but is also sustainable in every aspect.
Set a good example and trust the shoulder box as a sustainable packaging type. Contribute to the environmental protection and convince the consumer at the same time.